Bluebell’s Skincare founder, Almarhumah Puan Mek Yam Binti Jusoh was concerned over the misselling and misuse of skincare products containing mercury, sometimes called ‘produk kilo’ to refer to the unethical bulk purchase of unsafe products, repackaged and resold as premium and safe products.

She was especially concerned after witnessing her niece’s face becoming red and raw from trying such skincare. Worried for the safety of youths and their skin, Mek Yam recognised the danger of chronic misinformation which are widely available on profit-driven social media channels of irresponsible sellers.
She vowed to offer safe and effective skincare for women from their teens well into their mature years through Bluebell Skincare.

She also knew that one thing needs to happen before her vision could be achieved long-term, and that is to close the information gap between uneducated and sophisticated skincare users. Educating women about their skin as well as the useful vs harmful ingredients in skin care is what Bluebell aims to do.